Now more than ever, we need to take a moment, so let’s take a moment together.
Presented by Art of London with the support of Heart of London Business Alliance, Westminster City Council, Landsec and the generous donation of airtime by Piccadilly Lights, the idea of everyone taking a moment together became a reality on one the world's most famous landmarks.
Spectators became part of the movement and saw their faces up on the Piccadilly Lights interspersed within the exhibition. TAKE A MOMENT 2022 took over London's West End to raise awareness for mental health last March.
Ray Burmiston has captured hundreds of photographs of stars with their eyes closed over the last 10 years, to highlight the importance of taking a moment for themselves to focus on their mental health.
In addition to photographing the world's most recognisable celebrities, Ray Burmiston captured local legends and familiar faces working at iconic institutions in the West End, including The Wolseley, Burlington Arcade, Magic Mike Live at The Hippodrome and The Odeon Luxe in Leicester Square, who all featured in the exhibition.
The Take A Moment exhibition was also showcased in a beautiful gallery space for a month underneath one of London's most popular landmarks with free entry for the public. Businesses in the West End district, including the Burlington Arcade and Waterstones, featured photography from the exhibition and encourage members of the public to stop and Take A Moment.
The exhibition culminated with a ten-minute video featuring hundreds of celebrity and public portraits who participated in the campaign, curated by Ray Burmiston, to raise awareness of mental health.
"To the teams around this project and all the wonderful faces who have not only allowed me to share their 'moment' to be a part of Take A Moment, and shared the concept on their own social channels, we are deeply grateful." - Ray Burmiston and Lara Journo